RiseUp & Support The Movement
Matthew McConaughey is the Founder and CEO of j.k. livin Foundation.
The just keep livin Foundation was started by Matthew and Camila McConaughey and is dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future.
While filming Dazed and Confused, Matthew McConaughey was struggling with the passing of his father. It was during this time that he was overtaken by a saying that would soon change his life: “just keep livin” or “j.k. livin” as it’s called.
The just keep livin Foundation was designed to work with our nation’s schools to reach the maximum number of teenagers with the greatest needs. We have partnered with other non-profit organizations in each local community to implement after school fitness and wellness programs in inner-city high schools. In our programs, we encourage students to make positive life choices to improve their physical and mental health through exercise, teamwork, gratitude, nutrition and community service. Participating students have a safe place to enhance their lives with fitness coaches and health experts. The results have been incredible. Participants get in shape and gain confidence while also improving their grades, attendance and behavior. Friendships are built and fears are overcome. At our j.k. livin after school programs, kids learn self-reliance and get a healthy start today, so they can make a better tomorrow.
The foundation is a 501(c)(3) non-profit organization working in collaboration with other non-profit partners to have the greatest impact possible.